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Oreo Life Raft

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2014

Kids love OREOs and mums love buying them, but somewhere between leaving home and having their own kids, people forget about the cookies. Our goal was to bridge this gap, reminding young people and millennials how much they love to twist, lick and dunk an OREO cookie. The ad was broadcast nationally in the USA.

  • Oreo Life Raft
  • Oreo Life Raft
  • Oreo Life Raft
  • Oreo Life Raft

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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