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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2014

In New Zealand, guys who drink too much and pass out tend to get drawn on by their mates. It’s a playful prank that can happen to those who fail to keep their wits about them when drinking. We took a stuffy responsible drinking message and re-clothed it in a way that young drinkers would respond to. At a party, a moderate drinker pranks his drunk friends and ends up having the most fun.

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