Dove’s ‘Real Beauty’ campaign is world famous for championing every woman’s right to feel beautiful. Now we’ve taken this highly visual campaign onto radio. How? By using a computer trick called ‘auto-tuning’ that makes any singing voice sound perfect and unreal. Being essentially the audio equivalent of Photoshop it gave us the ideal technique to address excessive retouching in the media in an emotionally impactful and surprising way.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.