Driver Fatigue Detection (Road, Street & Drive)
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2014
This campaign dramatises the hypnotic effect long drives can have on the human mind. As we hear the inner-thoughts of each character wandering off the road – Volkswagen’s Driver Fatigue Detection Technology quickly brings them back on track. The product is directly at the heart of the idea and a touch of humour helps deliver the fatigue detection message in an engaging and memorable way.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.