• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Driver Fatigue Detection (Road, Street & Drive)

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2014

This campaign dramatises the hypnotic effect long drives can have on the human mind. As we hear the inner-thoughts of each character wandering off the road – Volkswagen’s Driver Fatigue Detection Technology quickly brings them back on track. The product is directly at the heart of the idea and a touch of humour helps deliver the fatigue detection message in an engaging and memorable way.

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