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Acoustic Rorschach Test

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2014

Coca-Cola stands for happiness and wants to encourage people to always see the glass half full – and hear it, too. That’s why this Coke radio commercial uses the world’s first acoustic Rorschach test to find out how positive the listener is. Listeners who are not optimistic enough are then invited to look at life a little more positively – as well as hear it.

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