• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The Japan Pill-Harmonic

Award: Wood Pencil

Wood Pencil / Product Design / Interactive Design for Products / 2014

The Client has been distressed because more and more people are walking away from classical music. The orchestra has been seeking a new idea that will make people understand why the classical music should exist. We started prescribing the classical music as alternative medicine – namely, Japan Pill-Harmonic. The ‘pills’ are actually classical music data, put in a small package that looks like an envelope for prescription drugs, and prescribed for each ‘symptoms’ as pills for sleeping, vitamin effects or stomachache.

  • The Japan Pill-Harmonic

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