• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Windows Phone 8X

Award: Wood Pencil

Wood Pencil / Product Design / Consumer Product Design / 2014

The HTC 8X showcases the beauty of the Windows Phone 8 operating system using a simple form that works in harmony with its user interface. Its modern design also allows for personal customisation with interchangeable colours catering for a diverse audience. Delivering a design that interacts seamlessly with the phone’s hardware was our project’s main challenge. Components had to be reengineered to fit inside the sleek body, while the processor, battery and PCB also had to be stacked in an innovative layout, creating an arched back that fits elegantly into the hand. The 8X’s iconic beauty comes from a fusing of design and engineering, resulting in a phone that captures the essence of the Windows Phone experience.

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