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Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2014

Bayer is the company that manufactures Aspirina and its stronger version, CafiAspirina. So, why not use a single ad to advertise both products? This is the idea behind the campaign. In this new execution, we show how the same sentence can result in headaches of different intensities depending on who said it. And no matter how painful your headache is, Bayer has the right medicine.

  • Headache
  • Headache
  • Headache

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