Bayer is the company that manufactures Aspirina and its stronger version, CafiAspirina. So, why not use a single ad to advertise both products? This is the idea behind the campaign. In this new execution, we show how the same sentence can result in headaches of different intensities depending on who said it. And no matter how painful your headache is, Bayer has the right medicine.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.