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Lidl Brand

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2014

Everybody knows that Lidl is inexpensive. But everybody presumes this is because the products are lacking in quality. Our 'Surprises' campaign aims to debunk that.

  • Lidl Brand
  • Lidl Brand
  • Lidl Brand
  • Lidl Brand

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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