To highlight the difference between life for those who have a dog and life for those who don’t, we created a campaign showing two very similar scenes, shot at the same place. One of the scenes shows a man beside his dog, whereas the other one shows the same man without a dog. We can clearly see that the man who’s shown without a dog looks sad and lonely. A Pedigree campaign for dog adoption.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.