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Dogs

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2014

To highlight the difference between life for those who have a dog and life for those who don’t, we created a campaign showing two very similar scenes, shot at the same place. One of the scenes shows a man beside his dog, whereas the other one shows the same man without a dog. We can clearly see that the man who’s shown without a dog looks sad and lonely. A Pedigree campaign for dog adoption.

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