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Maggiemite

Award: Graphite Pencil

Graphite Pencil / Press Advertising / Tactical Press Advertising / 2014

To promote a supplement on the life of Margaret Thatcher, the weekend after her death. Loved and loathed in equal measure, she was the first British politician since Winston Churchill to have a state funeral. But at the same time many others around the country held parties to celebrate that ‘the witch is dead’. The ad plays on the peculiar tasting British foodstuff Marmite’s famous advertising line ‘You’ll either love it, or hate it’ to allude to the polarising nature of the former Prime Minister’s reign.

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