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Liking Isn't Helping: War

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2014

We have all grown so accustomed to the 'Like' button. To us, it can represent so much – a nod of approval, a sense of empathy, a show of support. But we sometimes forget it can't do everything – like solve world problems. Here, we used an interesting interpretation of the thumbs up icon against unfortunate situations to remind the audience that to create real, life-changing differences requires much more personal commitment.

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