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Superformula To Fight Cancer

Award: Graphite Pencil

Graphite Pencil / Packaging Design / Packaging Design / 2014

Chemotherapy is a difficult experience for everyone, but for children it can be particularly frightening. By taking characters like Superman and using them in the designs for packages that cover the drip chamber used in IV treatments, we’ve redecorated the pediatric ward with images that we hope will inspire and support children undergoing chemotherapy. Since our campaign has been running, it has helped children in their own struggle against one of the real world's greatest villains.

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