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Cup Sake

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2014

Cup sake normally refers to mass-produced sake, low in price and quality, which is sold in cheap 180 ml glass bottles. Here cup sake’s image received a dramatic overhaul through the combination of traditional sake and Japanese glass craftsmanship. The project was conceived as a creative initiative with the aim of modernising an everyday aspect of traditional culture.

  • Cup Sake
  • Cup Sake

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