Cup Sake
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging Design / 2014
Cup sake normally refers to mass-produced sake, low in price and quality, which is sold in cheap 180 ml glass bottles. Here cup sake’s image received a dramatic overhaul through the combination of traditional sake and Japanese glass craftsmanship. The project was conceived as a creative initiative with the aim of modernising an everyday aspect of traditional culture.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.