In order to have young people rediscover the value of newspapers, we developed a medium that continuously increases the contact points between young people and the Mainichi Newspaper. We changed the packaging of the mineral water that is bought by young Japanese each day into a newspaper, and over one month sold 31 varieties. We succeeded in creating a new medium through using an advertising framework on the packaging. Also, using AR technology incorporated into the bottle packaging, we made it possible for news updates to be read.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.