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Maze

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

The unregulated growth of cities is responsible for the large fleet of vehicles that are now found on urban streets. Traveling through the city can sometimes feel like navigating a labyrinth of cars, trucks and buses. In order to escape this sense of claustrophobia, all you can really do is pass between the vehicles. Creating an image showing a chaotic maze of vehicles, we showed that with Honda, drivers have the versatility to navigate the rush, even during rush hour.

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