• Loading…

Headless Chickens

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

The Harvey Nichols UK summer sale has famously become one of the most hotly anticipated events of the season. The chance to get a hold of cutting-edge designer clothes is an extremely exciting prospect for most shoppers. In the summer of 2012, Harvey Nichols experienced a sale like never before, gaining record-breaking sales figures on its opening day for the first time in its 181 year history. Their entire handbag collection sold out in 20 minutes. This outstanding performance lead to the creation of its 2013 sales campaign. Our ‘Headless Chickens’ campaign presents the frenzy of the sales, showing fashionable customers running around to get their hands on the most coveted fashion pieces at a fraction of the usual price.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again