We were asked to promote Land Rover’s classic spirit of adventure, building interest in the brand among the next generation of its prospective owners. By creating a campaign that features exotic food and delicacies found in exotic parts of the world, like Stewed Wildebeest Eyeballs or Toasted Goliath Tarantulas, we focused our ads on this spirit of adventure by showcasing the remote places that a Land Rover can take its drivers. Each dish comes with an adventure rating, giving a whole new meaning to the term 'Eating Out'.
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