Louis Vuitton Spring Collection
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014
Louis Vuitton wanted to attract fashion-mad consumers to its spring windows without models or celebrities. So posters appeared next to Vuitton spring window displays featuring gigantic cobwebs made from rope, carefully tied to ‘catch’ iconic products. A celebration of how spring copies life and how life mimics nature.
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