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Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

Raising the Roof is a charity that raises awareness about homelessness in Canada. The goal of this campaign was to debunk some of the misconceptions people have, the biggest being that people think homeless adults come from bad families and are basically born into homelessness. The reality is, anyone can become homeless and that’s why people should care.

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