• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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The IKEA RGB Billboard

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2014

Whether you’re working in interior design or advertising, having limited space demands clever solutions. Despite the small surface area of our billboard, we were able to come up with a striking and distinctive design that packs information together stylishly. Using three lines, three colours and three light bulbs, we made a billboard that is capable of showing a series of different phrases. When it’s illuminated by green light, only the text printed in magenta is readable. Blue-purple light makes yellow visible. Red light reveals blue. We effectively turned a nine m² surface area into a 27 m² one.

  • The IKEA RGB Billboard
  • The IKEA RGB Billboard
  • The IKEA RGB Billboard

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