• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
Enter Now
  • Loading…

The IKEA RGB Billboard

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2014

Whether you’re working in interior design or advertising, having limited space demands clever solutions. Despite the small surface area of our billboard, we were able to come up with a striking and distinctive design that packs information together stylishly. Using three lines, three colours and three light bulbs, we made a billboard that is capable of showing a series of different phrases. When it’s illuminated by green light, only the text printed in magenta is readable. Blue-purple light makes yellow visible. Red light reveals blue. We effectively turned a nine m² surface area into a 27 m² one.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again