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Life Signs

Award: Yellow Pencil

Yellow Pencil / Outdoor Advertising / Ambient / 2014

Car accidents are the number one cause of death in the entire Argentine province of Córdoba. Traffic signs are there, but people don’t seem to notice them. ‘La Voz del Interior’ is Córdoba's most popular newspaper and its aim was to help develop the public’s understanding of this issue. Our solution was simple: we created traffic signs that would be impossible to ignore.

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