• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Mobile Marketing / Innovative Use of Mobile Technology / 2014

MySmartEye is a mobile app that crowdsources vision and care for the visually handicapped by connecting them to a community of micro-volunteers. Using in-built iOS and Android accessibility features, a visually handicapped individual can easily take a picture of anything with just a touch. The image is then shared with micro-volunteers in real-time as a query. The volunteers can describe the image, from wherever they are, making volunteering easy, effortless and instant. The replies are then converted from text to speech for the visually handicapped.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again