• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Durexperiment Fundawear

Award: Graphite Pencil

Graphite Pencil / Mobile Marketing / Innovative Use of Mobile Technology / 2014

Awareness is critical in the condom category. Aussies spend 3 seconds choosing a condom, and it’s a hasty, embarrassed purchase. Our brief was to raise awareness of Durex and make buyers think of Durex first. Drawing inspiration from the brand’s existing innovative products we saw an opportunity to increase awareness. We decided to create a game-changing innovation of our own. Fundawear is touch over the internet. It employs a bespoke smartphone app that wirelessly connects to smart underwear and, via the Internet, to a partner in real-time allowing you to touch them anywhere in the world.

  • Durexperiment Fundawear
  • Durexperiment Fundawear
  • Durexperiment Fundawear
  • Durexperiment Fundawear

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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