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Natalia Project

Award: Yellow Pencil

Yellow Pencil / Mobile Marketing / Innovative Use of Mobile Technology / 2014

Natalia Project, an assault alarm system powered by social media. Every year, human rights defenders are kidnapped, tortured and killed. Without reliable information about time and place of these attacks, no help can be provided. The Natalia Project is an assault alarm system enabling a distress signal to be sent via GSM/GPRS, providing the exact time and location of an attack. The alarm immediately reaches Civil Rights Defenders HQ, local emergency assistance and the social media network, dramatically increasing the chances of efficient help.

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