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Nitrocharge Your Game

Award: Wood Pencil

Wood Pencil / Mobile Marketing / UX, Interface & Navigation for Mobile Marketing / 2014

The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that’s exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments during the game’s interactive film, each tying back to the 5 boot features, players completed a series of high-paced challenges to Nitrocharge each move. Using their mobile phones as a controller.

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