• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Nitrocharge Your Game

Award: Wood Pencil

Wood Pencil / Mobile Marketing / UX, Interface & Navigation for Mobile Marketing / 2014

The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that’s exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments during the game’s interactive film, each tying back to the 5 boot features, players completed a series of high-paced challenges to Nitrocharge each move. Using their mobile phones as a controller.

  • Nitrocharge Your Game
  • Nitrocharge Your Game
  • Nitrocharge Your Game
  • Nitrocharge Your Game

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.