Tui Beer Plumber
Award: Wood Pencil
Wood Pencil / Integrated & Earned Media / Earned Media Campaigns / 2014
Tui Brewery pulled off the ultimate stunt - a house plumbed with delicious, crispy cool Tui Beer. No actors, no sets, no script, just some clever tradesmen, 14 security cameras, 12 kegs of beer and no guarantee it would work - and all done completely for real.
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