• Loading…

No Bollocks 2013

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Integrated / 2014

To show people what we mean by “No Bollocks,” anything and anyone was fair game, including ourselves. We created 9 honest TV commercials that debunked the category, the lies and overpromises of beer marketing. We created “The Subtexter” and let people call bollocks themselves on social media. We grew our facebook page by 1114%. We created radio ads, outdoor ads, coasters, posters and even those neon signs. But most importantly, we started a conversation with our customers where it counts most: in bars.

  • No Bollocks 2013
  • No Bollocks 2013
  • No Bollocks 2013
  • No Bollocks 2013

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again