Darling Harbour is a larger then life tourist destination in Sydney, Australia. Over the years the precinct had become a clutter of different brands and messages. Our brief was to connect a disparate precinct experience, and capture the fun and vibrancy of the place. We created the world’s first inflatable wayfinding and Environmental Graphics system. An inflatable typeface and signage balloons clearly and simply connect a broad range of businesses, destinations and events across the precinct.
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