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Innsbruck Exhibition Centre Signage System

Award: Wood Pencil

Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2014

national flags – intrinsic to the exhibition centre’s business – form the basis of the graphic design. they have been divested of their heraldic elements – animals, swords, stars – and of their national colour schemes, and allocated a single colour shade along with text. the individual text-patterns are assigned to particular halls where they fulfil a wayfinding function. the result is a systematic chaos, an orderly disorder, that responds to the venue’s intrinsic disorderly qualities. the brightly coloured strips make a bold statement, standing out against the non-uniformity of the setting.

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