We wanted to create a logo that would act as a shorthand for our design studio, be both memorable and easily identifiable, and have the ability to work across a range of media. The simple and bold typographic solution highlights the initial of our company name, using the subtlety of the serif to elude to a horse in silhouette. The logo consistently and confidently appears in black and this is softened by tactile finishes and a colourful accompanying ground palette.
- Ian Firth
- Sarah Pidgeon