Last spring Leeds Booklet Printing appointed Taxi Studio as their creative partner to deliver an entirely new brand name and identity system for their business – bespoke, academic planners. The new identity blends traditional typography with a contemporary pinstripe to create a campaignable thread, while the identity-at-large is based on a series of striking line drawings, underpinning the order and smartness of both the product range and the company culture. This was also the rationale for their new name ‘Penstripe’, generated as a playful twist on the classic British pinstripe suit.
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