• Loading…

Author Headphones

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters (Graphic Design) / 2014

The Brief Increase sales of Penguin audiobooks by luring book readers into becoming book listeners. The Solution Demonstrate that listening to audiobooks is as good as listening to the authors themselves. In this case, William Shakespeare, Mark Twain & Oscar Wilde. Also, we preferred realistic illustrations of the writers (whispering) in the form of headphones to make the communication more compelling. The Result In less than a week from the release, awareness of Penguin audiobooks increased by 15%. 7% more audiobooks sold in a matter of few days.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again