The Brief Increase sales of Penguin audiobooks by luring book readers into becoming book listeners. The Solution Demonstrate that listening to audiobooks is as good as listening to the authors themselves. In this case, William Shakespeare, Mark Twain & Oscar Wilde. Also, we preferred realistic illustrations of the writers (whispering) in the form of headphones to make the communication more compelling. The Result In less than a week from the release, awareness of Penguin audiobooks increased by 15%. 7% more audiobooks sold in a matter of few days.
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