Mucho and AIGA San Francisco organised an exhibition and silent auction entitled InsideOut SF, exploring interpretations of the city. Contributors from the Bay Area (Inside) and leading international creatives (Out), depicted their graphical perception as a poster. Our earliest memory of San Francisco comes from the geography classroom and learning about the most famous fault line – the San Andreas Fault. We experimented with the fragility of a city on a fault line, producing a two-leaved poster: the top sheet torn in half through the typography revealing the fault line through San Fran.
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