The Saut Hermès (Hermès Jump), held at the Grand Palais in Paris, is a competition of world-class show jumping. The characters exercise within a spatial void filled only with the signature color of Hermès: a pure orange. The letterforms vary in weight from bold to extra light, a modulation that intensifies the energy of the composition. The capital As are the most strenuous – real hurdlers – with legs set at oblique angles. The lines of text are interwoven with a spare drawing depicting a rider on a jumping horse.
- Philippe Apeloig
- Apeloig Design