A new sub-brand for evo Miracle Hair called Fabuloso Pro. A new hair colour product category for hair salons. Our brief to ourselves, make the prettiest instruction manual ever created, stand out from the crowd, reinforce the cheeky/creative brand ethos of Evo and engage the reader. Solution: Distinguishing this brand from the 'more of the same' competition with written words oozing personality, large type that engages the reader by breaking up a complex message into easy to digest sections. A celebration of colour and texture in a monotone world.
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