For our 2013 greetings card, we decided to use the agency’s new name, Havas, and also highlight the fact that “Paris” is now part of our name. To achieve this, we created a logo for each district. The character of each district is reflected in the letters that make up the logo. The most beautiful logos are those that can be drawn in black and white – and luckily for us, this also applies to the city of Paris, which is never more beautiful than in black and white. The logos were drawn and animated by hand, frame by frame, then assembled and finished using compositing software.
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