These are the graphic designs for the Liquitex Art Prize art exhibition sponsored by an acrylic paint maker. The variable logomark consists of a combination of “A” and “P” “Art Prize” capitals, which symbolize paints, and the Liquitex logomark, which represents a brush. This expression was intended to clearly communicate acrylic paint’s transparency, coverability, thickness, and other physical characteristics. With this logomark forming the axis of the expression, the focus was on maintaining an integrated, strong image with various media.
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