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The Scarecrow

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014

"The Scarecrow" is part of an ambitious content platform "Cultivate a Better World," designed to generate curiosity about where food comes from through the use of engaging entertainment. "The Scarecrow" film is set in a dystopian world where all food production is controlled by fictional industrial giant Crow Foods and staffed by displaced scarecrows that now work for the crows. Dreaming of something better, a lone scarecrow sets to change his hometown. The film is set to Fiona Apple’s remake of the song "Pure Imagination" from the film classic "Willy Wonka and the Chocolate Factory.”

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