• Loading…

"Whatever's Comfortable" Karate

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014

The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In "Karate,” a man puts on a karate demonstration in a beauty salon while the other female patrons look on in awe. Even though he wears foils in his hair and a smock around his neck, we can’t help but be mesmerized by his moves and effortless confidence. This Kung-Fu master is the physical manifestation of “Whatever’s Comfortable.”

  • Whatever's Comfortable Karate
  • Whatever's Comfortable Karate
  • Whatever's Comfortable Karate

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again