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Chicken

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014

To demonstrate „Magic Body Control“, a highly effective stability system of Mercedes-Benz, we used an unexpected approach: dancing chickens. Since chickens are able to keep their heads still no matter how their bodies move, they provide a perfect parallel to Magic Body Control. In the 80s disco hit „Upside Down“ by Diana Ross we found the ideal musical complement: Its elegance fits perfectly to the brand, its lyrics support the visuals and its rhythm let the hens show their dancing skills. The success was remarkable: The dancing chickens gathered 11 million views on Youtube.

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