• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014

To demonstrate „Magic Body Control“, a highly effective stability system of Mercedes-Benz, we used an unexpected approach: dancing chickens. Since chickens are able to keep their heads still no matter how their bodies move, they provide a perfect parallel to Magic Body Control. In the 80s disco hit „Upside Down“ by Diana Ross we found the ideal musical complement: Its elegance fits perfectly to the brand, its lyrics support the visuals and its rhythm let the hens show their dancing skills. The success was remarkable: The dancing chickens gathered 11 million views on Youtube.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again