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smart "Offroad"

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014

We show the smart fortwo in an off-road environment where it fails every challenge. With these absurd images we turn a presumed waekness into a strenghth: Just like SUV's are not made for the city, the smart fortwo is not made for off-rorad driving. The spot thereby evokes a reversal conclusi

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