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The Search

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014

Men have always searched the fridge. Time and time again they return to peek inside in the hope they’ll find what they’re looking for. The television commercial shows a man on this same unending search until he finds Lionel Richie inside his fridge pouring a beer. As Lionel pours the beer he sings his iconic song ‘Hello’ to tell the message men have finally found what they’re looking for – a device to pour draught beer at home called Tap King.

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