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PETA "98% Human"

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2014

"98% Human" is part of PETA's commitment to stop primates from being used within the entertainment industries as actors. The Mill+ team alongside BBDO NY embarked on an incredibly ambitious journey to create a truly photo-real chimpanzee. Crafting the chimp was about establishing an emotional connection and empathy with the audience. CGI was pushed to a new level by creating bespoke technology in muscle and skin simulation, and developing new techniques all with the aim to create a creature that is practically indistinguishable from his flesh and blood counterpart. SLAVE // Animation for Film Advertising Crafts, #3756: "98% Human" is part of PETA's commitment to stop primates from being used within the entertainment industries as actors. The Mill+ team alongside BBDO NY embarked on an incredibly ambitious journey to create a truly photo-real chimpanzee. We chose not to use motion capture, and shot an actor on set as animation and composition reference. Our animators then had creative freedom to build the naturally authentic movements out of a bespoke muscular and skin system, and full control over the emotion on the final piece. This resulted in a completely life like chimpanzee - 100% CGI.

  • PETA 98% Human
  • PETA "98% Human"
  • PETA "98% Human"
  • PETA "98% Human"
  • PETA "98% Human"

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