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Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2014

The new Honda 1.6L Diesel CR-V is a car full of contradictions. The engine uses less petrol, yet you get more miles to the gallon. In fact it takes many preconceptions about SUVs and turns them on their head. And that's precisely what the film did. Proving that things are not always what they first seem, all the illusions were painstakingly done for real - with no CG or special effects - to add authenticity to the message and create talkability in social media. This also fitted neatly with Honda's proud heritage of ingenuity. Honda truly have made the impossible, possible.

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