This campaign unites food lovers around the world, speaking to them on a common level whilst establishing Lurpak as the universal champion of good food. After months of research into different food cultures, we realised that when it comes to food, cooks speak a universal language. It doesn’t matter where your kitchen is or which word you use for ‘hot’ – food lovers’ imaginations are captured at the moment when butter, cook and ingredients work together as one. This insight was the driving force of our creative campaign, which focuses on the imagination and the magical powers of the cook.
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