• Loading…

Illusions

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2014

The new Honda 1.6L Diesel CR-V is a car full of contradictions. The engine uses less petrol, yet you get more miles to the gallon. In fact it takes many preconceptions about SUVs and turns them on their head. And that's precisely what the film did. SLAVE // Special Effects for Film Advertising, #01985: The new Honda 1.6L Diesel CR-V is a car full of contradictions. The engine uses less petrol, yet you get more miles to the gallon. In fact it takes many preconceptions about SUVs and turns them on their head. And that's precisely what the film did. Proving that things are not always what they first seem, all the illusions were painstakingly done for real - with no CG or special effects - to add authenticity to the message and create talkability in social media. This also fitted neatly with Honda's proud heritage of ingenuity. Honda truly have made the impossible, possible.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again