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Double Quality Paper

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

In a company open space, near a printer. An employee is about to refill it with ordinary paper when his boss points out - with astonishment - that he should us the Double A paper rather than this standard paper. The employee, convinced of his choice thinks that “paper is just paper”. What a mistake! A series of vignette follow featuring our two protagonists in comical situations proving the contrary (a horse is not a pony, an astronauts helmet is not a motorcycle helmet…) Which goes to show standard paper isn’t worth Double A’s double quality paper!

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