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Be More Dog

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

We’re surrounded by amazing things everyday but, somehow, we’ve become a nation of cool cats – blasé, nonchalant, aloof and cynical. We’ve lost our enthusiasm and curiosity. Life would be so much more fun if we took a leaf out of the dog’s book. Dogs find everything amazing, even slippers. They’re positive, excitable, playful and open to anything. We should all be, just that little bit, more dog.

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