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Baby

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

This ad is based on a scenario to which every parent can relate: the tried and trusted trick of driving your baby around in order to get them to sleep. In the ad we see our hero doing just that; it's late at night and he's driving his baby around the empty city in his Tiguan. At first it seems to be working - the baby is happily asleep in the back seat. But there's one thing that our dad hasn't counted on: Volkswagen's Start/Stop Technology.

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